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Winter 2012New Client Identity Work: Cashel Educational Consulting logo, business cards: in english and cyrillic, and Word templates. New Client Digital Design Work: working with Kristin Zhivago on redesigning shopping cart page layout.
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Acorndesign believes good design accomplishes 3 things. Good design provides affinity. That's the feeling you get when you see something that was made with you in mind. If you're like me and you've ever been to one of the huge new Apple stores, then you know what I'm talking about. Second, good design creates credibility. This opens the door for the viewer or customer to make a buying decision. It makes the viewer say, "this is the kind of company I'd like to work with." Last, good design gives focus. It makes your message clear and easy to read. If your design is so cool that it actually distracts from your message, however, it will harm your conversion rate. That's the moment when people decide they need your product. We can help make that happen. |
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